Based in Essex, Creature Coaching is an animal training company led by Puri, who brings over 20 years of experience and a passion for supporting owners, keepers, and professionals who want the best for their animals.

Why We Started

Our business was created out of a deep commitment to support both animals and the people who care for them. Over the years, we have encountered many owners and keepers struggling with the challenges of pet behaviour or the complexities of exotic animal care, often feeling overwhelmed by the amount of conflicting information available online. Sadly, this lack of clear guidance can sometimes lead to people making the difficult decision to rehome their animals.

Our Experience and Mission

We are driven by the belief that better education and hands-on support can break this cycle. Our goal is to use our collective experience to help owners, keepers, and animal professionals gain a deeper understanding of animal behaviour, welfare, and training. We want to empower animal caregivers with practical, evidence-based advice that makes a genuine difference in their animal’s quality of life, strengthening the bond between them.

Sharing Knowledge and Raising Standards

With extensive experience working across a diverse range of species, including exotic and zoo animals, we are passionate about collaborating with zoos and wildlife centres. Our mission includes sharing knowledge of modern, science-based training and enrichment, not only to improve animal welfare in professional settings, but to help educate and inspire both staff and the public. We support teams in creating engaging, educational demonstrations that showcase the natural talents of the animals in their care, combining welfare, learning, and public engagement.

Our Training Philosophy

We believe in using only humane, positive reinforcement methods when training animals of all species. We never use techniques or equipment that inspire fear, cause pain, or could harm an animal. Our approach is rooted in kindness, evidence, and respect. Every training session is designed to make animals feel safe and confident, building trust between them and their caregivers while encouraging healthy, desired behaviours through rewards and encouragement.

The Team

Creature Coaching is led by Puri, whose 20+ years of experience in animal training and welfare underpin everything we do. Her qualifications and hands-on work across a variety of species ensure our advice and training methods are grounded in science and compassion. Find out more about Puri.

Mike manages our digital marketing and tech, helping us connect with more animal lovers and keep things running smoothly.